ABOUT THE TLMA
In 2007, a group of prominent Longhorn breeders formed the Texas Longhorn Marketing Alliance. The purpose of the organization is to promote the Texas Longhorn breed, attract new people to the industry and create a series of events that will provide an enjoyable and rewarding working atmosphere for all Longhorn breeders. Since its inception, the TLMA has experienced explosive growth in membership, has acquired and revived the Texas Longhorn Journal magazine, and has created the Longhorn World Championship and eLonghornsales.com.
TLMA MISSION STATEMENT
To preserve the dignity and integrity of the Texas Longhorn Breed and to serve as voluntary stewards of the Longhorn Legacy.
To sponsor an alliance among owners of Texas Longhorns that encourages respectful communication, fun events and a positive environment.
To promote, advertise and market Texas Longhorns for the express purpose of enhancing their value and marketability.
TLMA BOARD OF DIRECTORS
Frank Hevrdejs - Chairman
Mike Casey - Vice-Chairman
Dr. Zech Dameron - Treasurer
John Marshall - Secretary
Johnnie Robinson - Chairman Emeritus